Technology and the holidays, understood

Apple’s new “misunderstood” ad is beautiful. If you catch yourself wondering why the teenager is preoccupying himself with his iPhone instead of building deeper relationships with family, then just wait for the ending:

Here’s the video featured in the ad:

Here’s how to do it yourself. Here’s one of ours, and another.

Update: A great take on the ad.

Update: The Apple ad is #1, but in great company, on this list of the 7 best Christmas ads. Enjoy!

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